Do Things That Don't Scale ↗
paulgraham.com
Paul Graham's advice that early-stage founders should do things by hand that they'll later automate — and why 'unscalable' is often the right choice in the beginning.
“Counterintuitive but true. The most successful startups I've seen all had a phase where the founders were doing the work manually. This essay explains why.”
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AirBnB photographing apartments themselves is the example I use. The question isn't 'does it scale?' — it's 'does it work?'